Banner

Wax, Ink and Common Borders

Wax

The adhesive that shows up on the backs of 1962 Post cereal football cards is a byproduct of the wax liner bag being affixed to the inside of the box. The common term for the adhesive is "wax," as it often resembles a paraffin-like substance. This is especially true for cards near the top of seven card boxes and Alpha-Bits ¾ oz. cards. Other boxes such as 12 oz. Grape Nuts Flakes and Top 3 10 oz. have the look of contact cement sprayed down each side of the inside back panel, fading in intensity from top to bottom. Oat Flakes 10 oz. boxes have adhesive in the top center and 8 oz. Post Toasties have the same mark plus adhesive down the sides a la GNF12 and Top 3.

Knowledge of which cards have adhesive on the back can often help to identify the product from which the card came. Norman Snead #198 has two cards—16 oz. Bran Flakes and Sugar Coated Corn Flakes 10 oz.—that are cropped nearly the same and the coloring on the cards, while different, can be difficult. The absolute sure way to tell is to look at the back for adhesive at the top. The SCCF10 has adhesive and the BF16 does not. So if you can get a back scan or the seller provides the information in the description or will answer your question, you're in business.

Each product has an image of an inside back panel under the Cereal/Boxes tab to illustrate which cards on a panel will be affected by the adhesive. Whether adhesive is present or not is included in the information for each card in the Master Set card by card breakdown.

1962 Post Cereal Football Product Adhesive List
Product Wax Location Affecting Cards
Alpha-Bits ¾ oz. Honeycomb pattern/solid horizontal strip across bottom and small amount right side halfway up
Alpha-Bits 13 oz. Upper right card at top
Alpha-Bits 8 oz. None
Bran Flakes 16 oz. Upper right card at top, sometimes cards around positions 5, 6 & 7
Bran Flakes 11 oz. None
Crispy Critters 13 oz. Upper right card at top
Crispy Critters 8 oz. None
Grape Nuts 16 oz. None
Grape Nuts 11 oz. None
Grape Nuts Flakes 16 oz. Upper right card at top
Grape Nuts Flakes 12 oz. Outside edges of most cards
Oat Flakes 10 oz. Top card behind upper left corner
Post Tens None
Post Toasties 18 oz. Upper right card at top
Post Toasties 12 oz. Top Flap Possibly a very thin strip on the top of the first card (upper left)
Post Toasties 12 oz. Flip-Out Spout None
Post Toasties 8 oz. Top card behind upper left corner, often across bottom of cards on left side of panel and outside edge of cards on the right
Raisin Bran 14 oz. None
Raisin Bran 10 oz. Top edge horizontally of the two cards on the left side of the panel
Rice Krinkles 10 oz. Random pattern can affect any or all of the cards
Sugar Crisp 14 oz. Upper right card at top
Sugar Crisp 9 oz. None
Sugar Coated Corn Flakes 10 oz. Upper right card at top
Top 3 10 oz. Outside edges of most cards

 

Ink Intensity

Cards of the same player from different products naturally have different coloring due to the fact that their rotogravure cylinders were created at different times. Two panels created by separate rotogravure cylinders, even when made from the same basic photograph as were Grape Nuts 12 oz. and Top 3 10 oz. panels, will not be colored identically. In the case of GNF12 and Top 3, it appears that Post set the cyan and magenta ink supplies to the exact shade they desired to highlight the front of the box and the back header. This would make the two products be printed slightly different colors. For the most part, situations like this resulted in reasonable consistency over the span of the print run. But there are cards that have obviously run low on cyan, yellow, magenta or black resulting in multiple color variations that are easy to spot. When magenta runs low, colors change:

Grape Nuts Flakes 16 oz. #12 Bart Starr
1962 Post cereal football Grape Nuts Flakes 16 oz. #12 Bart Starr 1962 Post cereal football Grape Nuts Flakes 16 oz. #12 Bart Starr


This illustrates what can happen when ink runs low on Grape Nuts Flakes 12 oz. and Top 3 10 oz. cards. While there are general color consistencies that allow collectors to tell GNF12 and Top 3 cards apart, low ink can affect the appearance enough to confuse identification.

These cards of #32 Maxie Baughan are both from 14 oz. Sugar Crisp panels. The coloring is quite different. Both color variations are fairly common. Whether this is the result of two separate sets of rotogravure cylinders due to mechanical failure or is an ink intensity byproduct isn't known.

Sugar Crisp 14 oz. #32 Maxie Baughan
1962 Post cereal football Sugar Crisp 14 oz. #32 Maxie Buaghan 1962 Post cereal football Sugar Crisp 14 oz. #32 Maxie Buaghan


There are other situations where two cards from the same product will have color variations. One possible reason is that the bottom flap on some box panels could be two different colors. Take a look at the same panel with two different bottom flaps. The colors are slightly different. Was it because of the bottom flap color or simply because of ink intensity differences when the ink wells were filled?

Alpha-Bits 8 oz. Boxes — Bottom Flap Variations
Alpha-Bits 8 oz. blue flap Alpha-Bits 8 oz. yellow flap


There are several boxes that were printed with different colored bottom flaps. Collector and avid Post cereal researcher, Dave Worley, notes that boxes with advertising text "FREE on back panel FOOTBALL trading cards" were known as "shelf talkers." The term "shelf talker" was used by Post when referring to grocery store advertising pieces as well as the bottom flaps of certain cereal boxes. Boxes could be stacked and displayed in various ways on the shelf, including flat and on their sides as well as the normal face forward view generally seen. When stacked flat or on the side, the box would show the bottom flap featuring the shelf talker advertising.

The chart below shows at least some of these boxes. It appears that only the Alpha-Bits 8 oz. box pictured above came with two different colored bottom flaps. The other boxes only had one box panel with a different colored bottom and there is no indication that any of the ones with a different color ever hit the shelves with a standard colored bottom.

1962 Post Cereal Football Box Bottom Color Variations
Product Color Variation Panel Variation Color
Alpha-Bits ¾ oz. Blue
Alpha-Bits 13 oz. Blue 141 Yellow
Alpha-Bits 8 oz. Blue 124 Yellow
Bran Flakes 16 oz. Brown
Bran Flakes 11 oz. Brown 123 Blue
Crispy Critters 13 oz.* Yellow
Crispy Critters 8 oz.* Yellow 124 Red
Grape Nuts 16 oz. Red
Grape Nuts 11 oz. Red
Grape Nuts Flakes 16 oz. Green
Grape Nuts Flakes 12 oz. Green 200 Blue
Oat Flakes 10 oz. Blue 129 Yellow
Oat Flakes 15 oz. (proof boxes) Blue 15 Yellow
Post Tens
Post Toasties 18 oz. Yellow
Post Toasties 12 oz. Top Flap Yellow 132 Red
Post Toasties 12 oz. Flip-Out Spout Yellow 132 Red
Post Toasties 8 oz. Yellow 3 Red
Raisin Bran 14 oz. Purple
Raisin Bran 10 oz. Purple 25 Yellow
Rice Krinkles 10 oz. Yellow 16 Blue
Sugar Coated Corn Flakes 10 oz. Maroon
Sugar Crisp 14 oz. Green
Sugar Crisp 9 oz. Green
Top 3 10 oz. Red 200 Blue

* The only available Crispy Critters scan with a visible bottom box flap shows it to be red. If red was the standard bottom flap color for Crispy Critters that would be a break in pattern as all the other boxes that have the same color bottom flap as the predominant front color. The assumption shown in the chart is that yellow was the standard Crispy Critters bottom flap color and red would have been the variation color.

Common Borders

There are four products that were printed such that each of the cards shared a border with the card beside it. The Alpha-Bits 8 oz. panels shown above are examples of common border cards. Cutting these cards was difficult without cutting into the adjacent card. The products that featured common border panels were Alpha-Bits 8 oz., Crispy Critters 8 oz., Bran Flakes 11 oz. and Sugar Crisp 9 oz. There were six cards in the set that were printed only on common border panels.

1962 Post Cereal Football Common Border Cards
Card   Player Product 1 Product 2 Product 3
68   John Morrow Alpha-Bits 8 oz. Crispy Critters 8 oz.
80   Dee Mackey Alpha-Bits 8 oz. Bran Flakes 11 oz. Crispy Critters 8 oz.
87   Bill Pellington Alpha-Bits 8 oz. Bran Flakes 11 oz. Crispy Critters 8 oz.
99   Jerry Mertens Bran Flakes 11 oz. Sugar Crisp 9 oz.
162   Zeke Bratkowski Bran Flakes 11 oz. Sugar Crisp 9 oz.
195   John Paluck Alpha-Bits 8 oz. Bran Flakes 11 oz. Crispy Critters 8 oz.