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Product Ranks

Some of the caveats concerning ranking the scarcity of Post cereal football cards has been discussed on previous pages. The chart below shows aggregated product card counts—combined totals for all similar brands by size. At issue is whether card counts are a better indicator than product panel counts in determining short print cards. Product panel counts were calculated by combining like cereal brands by size and dividing by the number of total cards on all of a product's panels. For instance aggregate Post Toasties 18 oz. panel totals were found by adding the card total for PT18 panels 1 and 131 and dividing by 14 since there are two panels of seven cards each. This process was repeated for each of the 20 base products (non-duplicated prints) included in this data collection. The percentage for each product was then calculated by dividing one product's aggregate number of panels by the total number of panels for all 20 products as shown in the chart below. Not surprisingly, cards from the two large boxes of Post Toasties show up as a higher panel percentage than any other cereal product. Using panel percentage as a basis for comparison helps level the field of cereal products with different card counts per back panel.

On the scarce side of things, the two products one would suspect of being scarcest—Grape Nuts 11 oz. and Oat Flakes 10 oz.—indeed are. The Post cereal football collecting community has traditionally regarded Grape Nuts 11 oz. cards as the most difficult to find and this chart shows that to be true, but not by much as 10 oz. Oat Flakes cards are not far behind.

Bran Flakes 11 oz. and Raisin Bran 10 oz. panels finished in a virtual dead heat for third and fourth lowest production. One would suspect that their actual production numbers were very close. Cards from 8 oz. Post Toasties panels were slightly rarer than those from Post Tens panels. Short printed cards of #41 Jess Richardson and #48 Jim Gibbons are the only two that appeared on both products and both brands of each card showed up in nearly equal numbers for both Post Tens and Post Toasties 8 oz. cards. With Sam Baker being on a Post Tens tray, the natural assumption might be that Post Tens cards would be near the top of the scarcity list. Yet, Post Tens finished below five other products. Grape Nuts Flakes 16 oz. cards were next, even with panels 6 and 70 being double printed. Alpha-Bits ¾ oz. single serving panels were distributed in both Post Tens and Treat Paks, so it adds up that AB¾ oz. cards should be slightly more available that individual Post Tens cards.

Sugar Coated Corn Flakes 10 oz. has generally been regarded as a short print cereal. Sugar Coated Corn Flakes panels 15 (Whittenton) and 54 (McCord) were printed twice as often as panels 145 (Tubbs) and 153 (Koman) as they were double printed in a three across by two back configuration. All but one of the short print cards on the SCCF10 panels are matched with one of the top six cereal products from this list. Carroll Dale's SCCF10 #163 was paired with a card from a GNF16 panel, but both the SCCF10 and GNF16 panels on which #163 appeared were single prints, reducing the number of Dale cards printed.

Grape Nuts 16 oz. cards were printed in larger quantities than their smaller size sibling. Tommy Davis, #94, was on the second GN16 panel and also on a Grape Nuts Flakes 16 oz. box, but is not considered a short print. The same goes for #19 Roosevelt Grier and #112 Joe Fortunato who were also on SCCF10 boxes. Neither #75 Paul Wiggin or #148 John David Crow are "guide" short prints even though they were paired, respectively, with tough BF11 and RB10 panel cards.

Interestingly, several 10 oz. Rice Krinkles cards are considered short prints even though the counts for their cards are relatively high. The data gathered here shows a higher percentage of RK10 panels available than Grape Nuts Flakes 12 oz., Bran Flakes 16 oz. and Alpha-Bits 13 oz. products. This is not what one would normally expect as several RK10 cards are considered to be short prints. However, many of those cards are paired with short prints from the top five most difficult products to obtain. Traditionally #97 Jimmy Johnson and #186 Frank Youso, both paired with Post Toasties 8 oz. cards have been listed by the guides as short prints. Ted Dean, #36, was a common card in early publications. Dean's card, along with #111 Mike Ditka were printed on the same Oat Flakes 10 oz. panel. Bill Anderson's RK10 card is #188 and also printed on a BF11 panel, is considered a legitimate short print. Angelo Coia, as discussed in the section on assigned card numbers, appears only on one RK10 panel, thus his short print status. Even at that, Coia's card numbers are greater than many other short prints, partly due to guides with large prices for this card resulting in eager sellers and higher sales volumes. Don Bosseler's card #189 and Larry Wilson's #154 were also printed on GNF16 panels, while #35 Jimmy Carr's second card was from a Sugar Coated Corn Flakes 10 oz. panel. None of the last three are considered short print cards.

The rest of the list has no panels containing what are considered to be short print cards. There are a few interesting notes from this group. Jerry Kramer's card was on Raisin Bran 14 oz. boxes and also a Post Tens tray along with short prints #176 Don Joyce and #193 Joe Krakoski. Krakoski has been a short print favorite since guides were first printed. It seems Kramer may have tagged along for the ride with Krakoski and Joyce and sellers have picked up on this common card being marked as a short print, resulting in a plentiful supply. In fact, Kramer's RB14 card was on a panel that was double printed. One of the Sugar Crisp 14 oz. panels features the only card of #55 Jim Martin. A reasonable argument could be made that this card could be classified as a short print. There are several cards from these panels that are paired with some tough short print panels, making those cards harder to collect than expected.

1962 Post Cereal Football Product Counts
Sorted by Percentage of Panels
Rank Product Count # Panels Pct of Cards Pct of Panels
1 GN11 69 17.25 0.41% 2.17%
2 OF10 366 18.30 2.19% 2.30%
3 BF11 549 22.88 3.29% 2.88%
4 RB10 377 23.56 2.26% 2.97%
5 PT8 438 29.20 2.62% 3.67%
6 P10 618 29.43 3.70% 3.70%
7 GNF16 922 32.93 5.52% 4.14%
8 AB¾ 200 33.33 1.20% 4.19%
9 SCCF10 968 34.57 5.79% 4.35%
10 GN16 313 34.78 1.87% 4.38%
11 GNF12 1365 37.92 8.17% 4.77%
12 BF16 1102 39.36 6.60% 4.95%
13 AB13 1174 41.93 7.03% 5.28%
14 RK10 1018 42.42 6.09% 5.34%
15 RB14 909 45.45 5.44% 5.72%
16 PT12 1314 46.93 7.87% 5.91%
17 SC14 1104 52.57 6.61% 6.62%
18 SC9 1167 64.83 6.99% 8.16%
19 AB8 1621 67.54 9.70% 8.50%
20 PT18 1112 79.43 6.66% 10.00%