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Product Ranks

Some of the caveats concerning ranking the scarcity of Post cereal football cards has been discussed on previous pages. The chart below shows aggregated product card counts—combined totals for all similar brands by size. At issue is whether card counts are a better indicator than product panel counts in determining short print cards. Product panel counts were calculated by combining like cereal brands by size and dividing by the number of total cards on all of a product's panels. For instance aggregate Post Toasties 18 oz. panel totals were found by adding the card total for PT18 panels 1 and 131 and dividing by 14 since there are two panels of seven cards each. This process was repeated for each of the 20 base products (non-duplicated) included in this data collection. The percentage for each product was then calculated by dividing one product's aggregate number of panels by the total number of panels for all 20 products as shown in the chart below. Not surprisingly, cards from the two large boxes of Post Toasties show up as a higher panel percentage than any other cereal product. Using panel percentage as a basis for comparison helps level the field of cereal products with different card counts per back panel.

On the scarce side of things, the two products one would suspect of being scarcest—Grape Nuts 11 oz. and Oat Flakes 10 oz.—indeed are. The difference in percentage of panels is negligible, so to say that one or the other is rarer would simply be a guess. If one were to remove the count for Dave Baker's cards from the totals, as in the second chart below, it merely tightens up the percentage. The third chart shows what happens when all of the generally accepted short print cards are removed from both GN11 and OF10 panels—Grape Nuts 11 oz. panels move into the scarcest position. The problem with basing a conclusion on that is, by removing both Bakers' counts from the GN11 totals, all that is left is a single panel of Bob Gaiters and Sonny Jurgensen on a lone GN11 box—not much of a sample size. The bottom line is that Oat Flakes 10 oz. and Grape Nuts 11 oz. panels are the two least printed of all of the basic 20 Post cereal products.

Bran Flakes 11 oz. and Raisin Bran 10 oz. panels finished in a virtual dead heat for third and fourth lowest production. One would suspect that their actual production numbers were very close. A little surprising may be the data that shows cards from 8 oz. Post Toasties panels were about a half a percent less than those from Post Tens panels. Short printed cards of #41 Jess Richardson and #48 Jim Gibbons are the only two that appeared on both products and both cards showed up a couple more times in the count for Post Tens than they did in their PT8 count. With Sam Baker being on a Post Tens tray, the natural assumption might be that P10 cards would be near the top of the scarcity list. Yet, Post Tens finished below five other products. Alpha-Bits ¾ oz. single serving panels have a nearly identical percentage to that of Post Tens. Distributed in both Post Tens and Treat Paks, it might be fair to say that Post produced a gross number of AB¾ cards matching those of just one Post Tens tray's gross totals.

The next two cereal products on the list, Sugar Coated Corn Flakes 10 oz. and Grape Nuts Flakes 16 oz., have generally been regarded as short print cereals. Grape Nuts Flakes 16 oz. boxes, due to their cards being paired so often with Bran Flakes 11 oz. and Raisin Bran 10 oz. cards, seem to ride those two cereal products coattails into short print status. Sugar Coated Corn Flakes panels 15 (Whittenton) and 54 (McCord) were printed twice in separate production runs. This bumped up the number of cards from these two panels so that they are about 40% more plentiful than the ther two panels. All but one of the short print cards on the SCCF10 panels are matched with one of the top six cereal products from this list. Carroll Dale's SCCF10 #163 was paired with a card from a GNF16 panel, but the SCCF10 panel on which #163 appeared was not part of the second production run, slightly reducing that product's printed number of Dale cards.

Grape Nuts 16 oz. cards were printed in larger quantities than their smaller sibling. Tommy Davis, #94, was on the second GN16 panel and also on a Grape Nuts Flakes 16 oz. box, but is not considered a short print. The same goes for #19 Roosevelt Grier and #112 Joe Fortunato who were also on SCCF10 boxes. Neither #75 Paul Wiggin or #148 John David Crow are "guide" short prints even though they were paired, respectively, with tough BF11 and RB10 panel cards.

Interestingly, several 10 oz. Rice Krinkles cards are considered short prints even though the counts for their cards are relatively high. Traditionally #97 Jimmy Johnson and #186 Frank Youso, both paired with Post Toasties 8 oz. cards have been listed by the guides as short prints. Ted Dean, #36, was a common card in early publications. Dean's card, along with #111 Mike Ditka were printed on the same Oat Flakes 10 oz. panel. Bill Anderson's RK10 card was #188, which also was printed on a BF11 panel, is considered a legitimate short print. Angelo Coia, as discussed in the section on assigned card numbers, appears only on one RK10 panel, thus his short print status. Even at that, Coia's card numbers are greater than many other short prints, partly due to guides with large prices for this card resulting in higher volume sales. Don Bosseler's card #189 and Larry Wilson's #154 were also printed on GNF16 panels, while #35 Jimmy Carr's second card was from a Sugar Coated Corn Flakes 10 oz. panel. None of the last three are short print cards.

The rest of the list has no panels containing what are considered to be short print cards. There are a few interesting notes from this group. If Jerry Kramer's RB14 card count is removed from the RB14 product group count, that would place Raisin Bran 14 oz. boxes above Bran Flakes 16 oz. boxes. Kramer's card was also on a Post Tens tray with short prints #176 Don Joyce and #193 Joe Krakoski. Krakoski has been a short print favorite in guides since they were first printed. It seems Kramer may have tagged along for the ride with Krakoski and Joyce and sellers have picked up on this common card being marked as a short print, resulting in a plentiful supply. One of the Sugar Crisp 14 oz. panels features the only card of #55 Jim Martin. A reasonable argument could be made that this card could be classified as a short print. There are several cards from these panels that are paired with some tough short print panels, making those cards harder to collect than expected.

The product list is presented here, and, as discussed above, is followed by two short charts showing what the numbers would be for the top two products; first if #93 Dave Baker's count was removed and second if all the short print counts were subtracted.

1962 Post Cereal Football Product Counts
Sorted by Percentage of Panels
Rank Product Count # Panels Pct of Cards Pct of Panels
1 OF10 195 9.75 2.03% 2.14%
2 GN11 44 11.00 0.46% 2.42%
3 BF11 297 12.38 3.10% 2.72%
4 RB10 207 12.94 2.16% 2.84%
5 PT8 222 14.80 2.32% 3.25%
6 P10 360 17.14 3.76% 3.76%
7 AB¾ 103 17.17 1.07% 3.77%
8 SCCF10 502 17.93 5.24% 3.94%
9 GNF16 543 19.39 5.67% 4.26%
10 GN16 186 20.67 1.94% 4.54%
11 RK10 542 22.58 5.65% 4.96%
12 BF16 647 23.11 6.75% 5.07%
13 AB13 664 23.71 6.93% 5.21%
14 GNF12 868 24.11 9.06% 5.29%
15 RB14 484 24.20 5.05% 5.31%
16 PT12 769 27.46 8.02% 6.03%
17 SC14 675 32.14 7.04% 7.06%
18 AB8 894 37.25 9.33% 8.18%
19 SC9 697 38.72 7.27% 8.50%
20 PT18 686 49.00 7.16% 10.76%

 

1962 Post Cereal Football Product Counts
#93 Dave Baker Counts Subtracted
Rank Product Count # Panels Pct of Cards Pct of Panels
1 OF10 177 9.32 1.85% 2.05%
2 GN11 29 9.67 0.30% 2.12%

 

1962 Post Cereal Football Product Counts
All Short Print Counts Subtracted
Rank Product Count # Panels Pct of Cards Pct of Panels
1 GN11 12 6.00 0.13% 1.32%
2 OF10 100 9.09 1.04% 2.00%