Newspaper Advertisements

On August 21, 1962, George Springer's "Sports Jottings" column in the Beckley, West Virginia Post-Herald reported that cereal football cards like those from the baseball promotion had hit grocery store shelves. He did not mention Post by name, but there were no other football cards on cereal boxes at the time. Grocery store ads began to appear in local newspapers, starting in October and running into December.

Through their art and marketing departments, Post provided artwork for grocery stores to use in creating newspaper ads. There were three themed banners that could be used to head up an ad: "Price Tacklin' Days," "DOWN TO EARTH FALL PRICES," and "CATCH OUR SPECTACULAR BARGAINS." The latter two featured characters typically used on most Post football items, while "Price Tacklin' Days" used a more realistic drawing of a ball carrier being tackled.

Post cereal football advertising banners
Price Tacklin' Days
Price Tacklin' Days


Shown below are examples of artwork used in Post cereal football promotion newspaper ads. There are advertising examples for all four of the areas making up the General Foods football promotion: Post cereal football cards, Tang, Swans Down Cake Mixes and Gravy Train dog food. At bottom is a chart of Post cereal box prices as they were in 1962.

Post cereal football advertising artwork
Booklets Free Football Trading Cards Touchdown Specials
Booklets ad Free Trading Cards Touchdown Specials
Swans Down Cake  Decoration Tang Special Gravy Train Special
Swans Down Cake Decorations Tang Special Team Photos Offer Gravy Train Touchdown Special
Swans Down Stadium Swans Down Football Cheerleader Girl
Megaphone and Stadium Cheerleaders Cheerleader Girl
Tackle the Ref Referee Cheerleader Boy
Tackle the Ref Referee Cheerleader Boy
Running Back Quarterback Receiver
Running Back Quarterback Receiver



Post Cereal Product Prices from 1962
Cereal Brand Size (oz.) Price
Alpha-Bits 8 25-31¢
Alpha-Bits 13 34-41¢
Bran Flakes 16 23-37¢
Crispy Critters 8 27-30¢
Crispy Critters 13 35¢
Grape Nuts 11 25-29¢
Grape Nuts 16 25-35¢
Grape Nuts Flakes 12 24-29¢
Grape Nuts Flakes 16 33-35¢
Oat Flakes 10 24-29¢
Post Tens 30-45¢
Post Toasties 8 19-21¢
Post Toasties 12 23-30¢
Post Toasties 18 33-38¢
Raisin Bran 14 33-36¢
Rice Krinkles 10 26-31¢
Sugar Coated Corn Flakes 10 26-30¢
Sugar Crisp 9 25-30¢
Sugar Crisp 14 37-47¢
Top 3 10 30¢
Treat Pak 24-33¢