Post Cereal Football Production Photos

At the bottom of this page are examples of Post cereal football production photos. The process of creating a Post cereal football card, documented in detail on the How Boxes Were Made page, was accomplished by Post's art department literally using cut and paste materials. On an oversized paste board, Post created card mock ups that were 3-¾" x 5-¼", 150% larger than the finished 2-½" x 3-½" cards. Spaces for the cards were measured and set exactly on the paste board in proper alignment. Text for the player's name and biographical information was typed and then cut and pasted into the area corresponding to the player. The card number in the yellow footballs in the upper right and the Post logo in the lower right were pasted on. On the left side of the card, photographs of each player were cut and cropped to fit the proper size opposite the bio area. The production photographs were about 3-½" x 4" and appear to have been printed four to a sheet and then cut with scissors into four separate pictures with white borders. The photo was then cropped to its final size and placed in position on the paste board. The paste board would be photographed and used to produce rotogravure plates for printing. Duplicate panels such as Grape Nuts Flakes 12 oz. and Top 3 10 oz. had separate headers set in place for each product while leaving the card art intact as the cropping for all of the double prints is identical.

There are more than one of some production photos that exist within the hobby today, including two different croppings of Paul Hornung, Erich Barnes, Leo Sugar, Ray Renfro, Mike Ditka, Gene Lipscomb, Grady Alderman, Bill Lapham, Hugh McElhenny, Frank Youso, Joe Krakoski and Norman Snead. A list of known photos is shown below. Additional information held by any collector would be welcome!

1		Currie	28		Shofner	81		Marchetti	126		Layne	166		Lundy
3		Forester	29		Tittle	82		Moore, L.	127		Lipscomb	169		Pardee
5		Hanner	31		Barnes, B. R.	84		Myhra	128		Michaels	171		Richter
6		Hornung	35		Carr	86		Parker	129		Nisby	172		Ryan
8		Kramer	42		Sugar	87		Pellington	130		Reger	174		Alderman
9		McGee	45		Khayat	88		Sandusky, A.	131		Sandusky, M.	177		Lapham
10		Moore, T.	47		Cogdill	90		Unitas	132		Tarasovic	179		McElhenny
11		Ringo	49		Glass	93		Baker, D.	133		Tracy	184		Tarkenton
12		Starr	61		Brown	110		Coia	140		Howton	185		Triplett
13		Taylor	68		Morrow	111		Ditka	141		Lilly	186		Youso
14		Thurston	69		Parrish	113		Galimore	144		Perkins	189		Bosseler
15		Whittenton	71		Renfro	114		George	145		Tubbs	191		Horner
16		Barnes, E.	72		Schafrath	116		Morris, J.	151		Gautt	192		Kerr
19		Grier	75		Wiggin	119		Wade	154		Wilson	193		Krakoski
21		Katcavage	77		Boyd	121		Carpenter	158		Guglielmi	194		Dugan
23		Lynch	79		Donovan	122		Dial	160		Arnett	197		Rutgens
27		Rote	80		Mackey	123		Green, B. J.	165		LoVetere	198		Snead
						125		Johnson, J. H.