Post Cereal Football Production Photos

At the bottom of this page are examples of Post cereal football production photos. The process of creating a Post cereal football card, documented in detail on the How Boxes Were Made page, was accomplished by Post's art department literally using cut and paste materials. On an oversized paste board, Post created card mock ups that were 3-¾" x 5-¼", 150% larger than the finished 2-½" x 3-½" cards. Spaces for the cards were measured and set exactly on the paste board in proper alignment. Text for the player's name and biographical information was typed and then cut and pasted into the area corresponding to the player. The card number in the yellow footballs in the upper right and the Post logo in the lower right were pasted on. On the left side of the card, photographs of each player were cut and cropped to fit the proper size opposite the bio area. The production photographs were about 3-½" x 4" and appear to have been printed four to a sheet and then cut with scissors into four separate pictures with white borders. The photo was then cropped to its final size and placed in position on the paste board. The paste board would be photographed and used to produce rotogravure plates for printing. Duplicate panels such as Grape Nuts Flakes 12 oz. and Top 3 10 oz. had separate headers set in place for each product while leaving the card art intact as the cropping for all of the double prints is identical.

There are more than one of many production photos that exist within the hobby today, including two different croppings of more than two dozen photos. A placeholder is being used below for the photo of Boyd Dowler. It is believed this photo was sold by Mike Mosier of Columbia City Collectibles in the early 1990s, however the whereabouts or an image of the photo has not been found to date.

A list of known photos is shown below. Additional information held by any collector would be welcome!

1		Currie	29		Tittle	77		Boyd	124		Henry	165		LoVetere
2		Dowler	30		Webster	79		Donovan	125		Johnson, J. H.	166		Lundy
3		Forester	31		Barnes, B. R.	80		Mackey	126		Layne	169		Pardee
4		Gregg	35		Carr	81		Marchetti	127		Lipscomb	170		Phillips
5		Hanner	37		Jurgensen	82		Moore, L.	128		Michaels	171		Richter
6		Hornung	38		McDonald	84		Myhra	129		Nisby	172		Ryan
8		Kramer	42		Sugar	85		Orr	130		Reger	174		Alderman
9		McGee	43		Walston	86		Parker	131		Sandusky, M.	175		Hawkins
10		Moore, T.	45		Khayat	87		Pellington	132		Tarasovic	177		Lapham
11		Ringo	47		Cogdill	88		Sandusky, A	133		Tracy	178		Mason
12		Starr	48		Gibbons	90		Unitas	138		Fry	179		McElhenny
13		Taylor	49		Glass	93		Baker, D.	139		Green, A.	180		Middleton
14		Thurston	50		Karras	94		Davis	140		Howton	182		Rubke
15		Whittenton	55		Martin	97		Johnson, J.	141		Lilly	184		Tarkenton
16		Barnes, E.	56		Morrall	110		Coia	142		Meredith	185		Triplett
17		Brown, R.	57		Ninowski	111		Ditka	144		Perkins	186		Youso
18		Gaiters	61		Brown	113		Galimore	145		Tubbs	189		Bosseler
20		Huff	65		McCormack	114		George	151		Gautt	191		Horner
21		Katcavage	68		Morrow	116		Morris, J.	153		Koman	192		Kerr
23		Lynch	69		Parrish	119		Wade	154		Wilson	193		Krakoski
26		Robustelli	72		Schafrath	121		Carpenter	156		Henke	194		Dugan
27		Rote	75		Wiggin	122		Dial	158		Guglielmi	197		Rutgens
28		Shofner	76		Berry	123		Green, B. J.	160		Arnett	198		Snead